About Us

Grete (pronounced greh-teh) was born from a passion to create timeless essentials for women and the people they love. We are a family business, founded and led by three generations of women, with the dream of crafting high-quality products that enhance the family lifestyle.

Grete Knitwear founders founding team

A few years ago, we came together to undertake a small project to make soft, high-quality baby blankets. One stitch led to the next and today, we have a collection of knitted products that the whole family can enjoy.

Attention to detail and pride in quality are our hallmark in every product we make. We make all our products in small batches and review each of our products by hand, thus guaranteeing their quality. We hope that our products become staples in our customers’ closets and that they can be worn for many seasons to come.

Family is at the center of everything we do. Our inspiration is Grete, our mother, grandmother, and great-grandmother who transmitted to us her values, passion for knitting, and pride in doing things well. Following Grete’s teachings, our core value is excellence: anything that is worth doing, is worth doing right. We also believe in having a positive impact in society, and we strive to support family businesses throughout our entire supply chain. These values are shared traditions that can be passed on through generations.

We hope to inspire you and your loved ones to make meaningful connections by providing comfort and warmth.

Our belief at Grete: live a life doing what you love, find pride in doing it well, strive to achieve your dreams, and promote work that dignifies and promotes family values. We hope that you and your loved ones enjoy our products as much as we have enjoyed making them.