About Us

Grete Knitwear founders founding team

A Family Legacy

Grete (pronounced greh-teh) was born from a passion to create timeless essentials and wardrobe staples for women. We are a family business, founded and led by three generations of women.

A few years ago, we came together to undertake a small project to make soft, high-quality baby blankets. One stitch led to the next and today, we have a collection of high-quality womenswear with classic designs.

Attention to detail and pride in quality are our hallmark in every product we make. We make all our products in small batches and review each of our products by hand, thus guaranteeing their quality. We hope that our products are worn for many seasons to come.

Family is at the center of everything we do. Our inspiration is Grete, our mother, grandmother, and great-grandmother who transmitted to us her values, passion for knitting, and pride in doing things well. Following Grete’s teachings, our core value is excellence: anything that is worth doing, is worth doing right. We also believe in having a positive impact in society, and we strive to support family businesses throughout our entire supply chain. These values are shared traditions that can be passed on through generations.

Our mission is to inspire other women to create meaningful connections, preserve family values, and believe in themselves.

Our belief at Grete: live a life doing what you love, find pride in doing it well, strive to achieve your dreams, and promote work that dignifies and promotes family values. 

We hope that you and your loved ones enjoy our products as much as we have enjoyed making them.

Learn more about our story here.